All posts by: True Catalyst Agency

Well, maybe not, but if I’ve managed to pull you in…read on! P.T. Barnum was a legend popularizing such amusements as museums, musical concerts, and the three-ring circus.  His success hinged on the power of promotion, and he was widely...
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“Today you are you! That is truer than true! There is no one alive who is you-er than you!”   Believe it or not, that famous Dr. Seuss quote has a lot of applications for your small business.  There’s no other...
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I don’t often quote “Ricky Bobby,” but in this case…it’s the truth. When I’m talking to clients about search engine strategy, they often ask if being on page one of Google’s results really matters.  It’s difficult to rank on page...
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Every revolution begins with a spark. I’ve been a marketer for over 30 years between college and work.  The first time I built a website was as a student in 1996.  We had creative licenses to do what we wanted,...
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When you operate your own company, you know how important it is to always be advertising your brand. Current businesses can’t survive without engaging with digital media to promote their services. If you already have a good amount of traffic...
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As a business owner in today’s world, you may find yourself struggling at times to keep up with the best ways to get noticed online. Because most people rely so heavily on technology and the internet, you want to make...
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Not so long ago, Google announced a change to the way Google Maps gathers data. It gave the option to users to opt-out of tracking using an incognito mode. This lets people search for locations, businesses and restaurants on Maps...
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Perfecting your email marketing campaign helps to not only maintain your client base but grow it as well. Email marketing is an effective strategy for both small and large businesses, but that’s not all. It’s also easy to use and...
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Social Media is one of, if not the, most revolutionary innovations of the last generation. In its early days, no-one would have dreamed that it would be big business in addition to a way for people to connect. But despite...
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In the “early” days of the internet, before social media and smartphones, blogs were all the rage. The concept of an expert and enthusiast providing insight about a topic of interest compelled people to read what they had to say....
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