Every revolution begins with a spark.
I’ve been a marketer for over 30 years between college and work. The first time I built a website was as a student in 1996. We had creative licenses to do what we wanted, but like all school projects, we had a few requirements to complete. One such requirement was to include a counter to tracked site visits. We all found out quickly that the total number of visits was a by-product of the number of times we visited the site (or showed it to friends and family). No one else knew the site existed. We weren’t encouraging others to visit. And there was nothing of value on our website beyond our creativity. This realization sparked my interest in Digital Marketing.
If you build it, will they come?
While websites have changed tremendously since 1996, some things haven’t. If you don’t have a reason for people to visit your website, they won’t. If you don’t encourage people to visit your website, they won’t. I call this the Field of Dreams Principle. If you haven’t seen the movie, watch it. It’s great. Kevin Costner, Ray Liotta, James Earl Jones, and baseball – what else do you need? Arguably the most famous quote in the movie is, “If you build it, he will come.” I won’t ruin the film for those that haven’t seen it. But suffice it to say it worked in the movie. But let’s be honest. That’s not going to work in real life. If you build a baseball field in the middle of an Iowa cornfield, people won’t know about it. And they won’t go to it unless you tell people about it.
If you promote it, they will come.
The same goes for websites. You can design and build the most beautiful website. You can use the best words to describe your work and help people visualize it through the right images. You can even have a killer offer. But if you don’t tell people about it, no one will know about it. Your website counter will still be the by-product of the number of times you visit (or show your friends and family). The good news is that we can help. Marketing your website (and business) to potential customers is the core of what we do at True Catalyst Agency. We leverage the best-in-class digital marketing tools to help increase traffic to your website that turns into new customers. Give us a call for a free consultation. We promise to be the catalyst to ignite your business growth!