Posts filed under: Digital Marketing Blog
When talking to local business owners, a common question often comes up: “Should I invest in Google Ads or focus on SEO?” The answer depends on your specific needs, goals, and budget. But I like to break it down using...
If you’re a local business owner, trying to understand online marketing can feel a bit like mastering the Force—a confusing, complex journey with immense potential. At True Catalyst Agency, we see ourselves as your Marketing Jedi Masters, equipped with the...
It’s that time of the year again. The Azaleas are in full bloom; the fairways are perfected; the greens are set; the fans become Patrons; the egg salad and pimento cheese sandwiches are ready, and golf returns to Augusta National....
Well, maybe not, but if I’ve managed to pull you in…read on! P.T. Barnum was a legend popularizing such amusements as museums, musical concerts, and the three-ring circus. His success hinged on the power of promotion, and he was widely...
“Today you are you! That is truer than true! There is no one alive who is you-er than you!” Believe it or not, that famous Dr. Seuss quote has a lot of applications for your small business. There’s no other...
I don’t often quote “Ricky Bobby,” but in this case…it’s the truth. When I’m talking to clients about search engine strategy, they often ask if being on page one of Google’s results really matters. It’s difficult to rank on page...
Every revolution begins with a spark. I’ve been a marketer for over 30 years between college and work. The first time I built a website was as a student in 1996. We had creative licenses to do what we wanted,...
When you operate your own company, you know how important it is to always be advertising your brand. Current businesses can’t survive without engaging with digital media to promote their services. If you already have a good amount of traffic...
As a business owner in today’s world, you may find yourself struggling at times to keep up with the best ways to get noticed online. Because most people rely so heavily on technology and the internet, you want to make...
Not so long ago, Google announced a change to the way Google Maps gathers data. It gave the option to users to opt-out of tracking using an incognito mode. This lets people search for locations, businesses and restaurants on Maps...