Content curation is simply finding and compiling content on a topic and turning it into your own, new content. To do this, you have to add value and meaning. This content strategy works because it encourages social media shares and better rankings.
Read Your Audience
If you go the route of content curation, it is vital that you know your audience. Think about the demographic that you’re trying to reach. Figure out what type of content your audience consumes, what types of things hit the right chord. What is their humor like? What drives them towards success? Likewise, what is going to drive them to keep returning to your content?
If you don’t know your audience, it’s impossible to choose the best content for curation. Online, people can have relatively short attention spans. If your content doesn’t do it for them, let the idea go. Continue to try to tailor the content towards them.
Now that you know what your audience is into, you can focus on the content. Curating content is not about reinventing the wheel. You don’t have to have a completely new idea. While you never want to copy another company’s content, you can take inspiration from successfully curated content. There’s nothing wrong with a little research.
Check out social media platforms and other online resource points. At first, it might suit you to stay within your niche. However, it doesn’t hurt to go beyond it. You may even look at content in other languages to inspire you to take on a similar content strategy in your own.
Create Valuable Content
If you don’t add value to your curated content, what’s the point? The whole purpose behind collecting and organizing it is to add value where there wasn’t before. This harkens back to knowing your audience. Consider what they would think is valuable and use it to design your strategy around it.
Consider New Content Strategies
Now it’s time to get to work curating content! Here are some of the angles that you could implement yourself:
- Collect events or articles in an easy-to-digest format
- Reduce complex information into digestible work
- Curate surveys and their results
- Create image galleries
- Round up expert opinions
- Turn large amounts of information into a list
Once you have your content strategy, the fun begins. Remember to test your curated content out on your audience. If it fails, you can try again. Creative and strategic content is the best way to advance your SEO and with these tips, you’ll find a strategy that works for you.