When you are working on improving your SEO, there are several things that you can try. If you need some inspiration, here are some goals from other professionals that might help.

1. Keep Your Customers Happy

In business, keeping customers happy is a top priority. These are the people who determine your success after all.

2. Stay Organized

Staying organized can help you reach your business goals. Keeping a to-do list and calendar can help you stay on track.

3. Keep an Eye On Your Links

Backlinks can be helpful in increasing your search results rankings. Be sure to monitor your link profile at least every few months. 

4. Use Long Tail Keywords

A long tail keyword usually consists of three or more words. Because shorter keywords are more commonly used, switching it up can reduce your competition.

5. Be a Good Storyteller

Improving your communication skills is a great way to help your business reach a larger number of people. Get better at creating meaningful messages.

6. Work For Featured Snippets

Featured snippets appear at the top of a results page and usually offer a quick and convenient answer to a searched question. Getting your website in this position can be incredibly helpful. 

7. Learn More About Voice Search

The increased use of voice search can have an impact on SEO. Learning how to utilize this and find the best techniques to increase your rankings in this area might be useful to your business. 

8. Keep New Technology in Mind

Many aspects of technology change quickly over time. You should keep up with this information and keep an eye out for new technology that might have an impact on your business.

9. Don’t Forget About CRO

Conversion Rate Optimization, or CRO, can make a big difference to your SEO. Making sure that your marketing is appealing to your audience will increase the number of people that visit your website.

10. Consider Trends and Algorithm Changes

Like technology, trends change quickly. Keeping up with them will allow you to determine the best ways to interact with your customers.

11. Work On Your Personal Brand

Working on your personal brand can be just as important as working on your business. It’s a great way to stay relevant in a changing industry.

12. Get Your Web Pages Loading More Quickly

When someone clicks on a link to your page, they are more likely to stay if it loads quickly. Remove unnecessary items to reduce loading times.

One way to increase your own success is to take advice from successful people. Keep these SEO goals in mind for your own business.